Three Sexy Business Writing Tips
April may as well be over, and I’m looking forward to next month’s Small Business Week events in San Francisco. No doubt, attendants will be discussing new marketing technology like blogging, tweeting, texting, and yelping and how they can increase small business sales in the new economy.
These strategies require writing confidence and lots of fresh content, which can be tough when you’re busy running a business. My favorite Sexy Grammar tips for business writers?
- Share your knowledge and expertise freely.
- Stimulate conversation with your target market online.
- Practice using potent verbs and a scantily clad sentence structure.
Share your knowledge and expertise freely. If you own a business, you have expertise and a story. Share it by answering questions on LinkedIn or by commenting on the blogs your customers read. Be the type of online participant who stirs the pot, asks good questions, and drives further exploration of topics that intrigue your customer.
Stimulate conversation with your target market online. I agree with Fran Lebowitz, who said, “Polite conversation is rarely either,” because stimulating conversation comes from argument and intrigue. My most successful blog posts have been the ones where readers caught me in a grammar mistake or where I created controversy. Yelp understands this, encouraging business owners not to sweat negative reviews but to count page views rather than rating stars.
Practice using potent verbs and a scantily clad sentence structure. Before you click the send, post, share, or tweet button, check for engaging and easy to read construction. My Sexy Grammar lessons on Fuzzy and Wuzzy Verbs, -ly Adverbs, and Tight Writing will help.
As entrepreneurs nationwide celebrate Small Business Week, May 16, The Sexy Grammarian helps small business owners overcome fears and embrace sexy writing to reach new customers. Get involved with Small Business Week in San Francisco. And check out The Sexy Grammarian’s stellar reviews on Yelp.