Sex Shops & Bullets

Business writers use a lot of bullets, and bullet lists have become popular in many forms of writing. But just because you have bullets doesn’t mean you can slack off on grammar and punctuation. Here are a few tips to keep your bullet lists sexy and smart.

Be consistent with capitalization. You may choose to capitalize each list item as though it were a title.

The local Sex Pop shop offers:

  • Video Booths
  • DVD Rental
  • Novelty Gifts

Or you can keep it all in lowercase:

Sex Pop also offers:

  • glory holes
  • a wide selection of top-quality personal lubricants
  • hundreds of brands of condoms

If one item on a list is a complete sentence, they all should be.  And punctuate accordingly.

Sex Pop Shop Closing Procedures

  • Mop all video booths.
  • Shut down DVD console.
  • Straighten merchandise displays.

If one item on a list is a single concept, other items should not be complete sentences. For bullet-list items that are not complete sentences, use minimal or no punctuation.

Sex Pop Shop Opening Procedures

  • condoms organized
  • neon sign on
  • register reconciled

Sometimes a bullet list completes a preceding sentence rather than standing on its own as a sentence or single concept. In this case, begin each bullet item in lowercase and punctuate it as a completed sentence.

Our new kinky toys selection will empower you to:

  • learn rope and bondage tricks.
  • practice whipping and flogging.
  • explore leather, vinyl, and lace fetishes.

As with lots of punctuation and grammar rules, consistency is key. Bullets are a great way to engage readers because we can read them quickly and easily. Also see this Sexy Grammar lesson about lists in prose.

As entrepreneurs nationwide celebrate Small Business Week, May 16, The Sexy Grammarian helps small business owners overcome fears and embrace sexy writing to reach new customers. Get involved with Small Business Week in San Francisco. And check out The Sexy Grammarian’s stellar reviews on Yelp.

    • Mags
    • May 12th, 2011

    I love using bullets! They are clear and draw attention. Thanks for teaching us how to use them properly.

  1. Thanks for saying so, Mags. It’s great to know you are reading.

    • Kat
    • May 12th, 2011

    Would this work too?

    Our new kinky toys selection will empower you to:

    – learn rope and bondage tricks,
    – practice whipping and flogging, and
    – explore leather, vinyl, and lace fetishes.


  2. Kat, you are super smart! Yes, this is a fine and elegant way to use bullets, one I especially love to see, making the whole bullet list work as one extended sentence. Love it. Thanks so much for this comment!

    • Kat
    • May 12th, 2011

    Yay! I love your lessons. Sexy and helpful is a winning combination.

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