Yesterday, I walked into my local Diesel store, determined to buy something for myself because their current advertising campaign has been catching my eye and making me smile. Besides, I like Diesel’s style, even if their size chart caters to skinny bitches
When I introduce myself, I make a decision about whether to identify as a sex educator or an editor, and I make that decision based on whether I’m in the mood for a high-brow conversation or a low-brow one.
If I say I’m a sex educator, the conversation is likely to get silly and giggly, rather intellectually flat. If I talk about writing, we end up talking about books or grammar rules, showing off our educations.
Sex or writing? Low-brow or high-brow? Stupid or smart?
Maybe we try a little too hard to be smart about writing. Maybe we try too hard to sound smart when we write. Maybe,when we’re stuck and cannot write, it would help to indulge a little in the stupid. That’s what I like about the Diesel Be Stupid campaign: I think it speaks some truth.
So, when you’re writing, try being a little more stupid and see if it gets your pen flowing and your keyboard tapping. Draw a stupid, silly picture. Write a ridiculous, dumb rhyme. You might find yourself moving forward.
And while you’re at it, try getting a little smarter about your sex too.
I didn’t buy anything yesterday at Diesel. Nothing else besides the advertisements in that place fit me–not the jeans, not the prices. I may be the perfect target for their ad campaign, but I’m not their target buying market.