Posts Tagged ‘ small business ’

The Story of Sexy Grammar: Lesbian Sex Tricks & Your Target Market

“Do you want to make her come?” I asked the circle of men around me. “Or do you want to make her come with your dick?”

Long before I taught entrepreneurs how to build social media campaigns, I taught a class I called Dyke Tricks For Straight Dicks at the Bay Area’s clean, well-lighted store for sex toys, Good Vibrations.

Teaching men about female pleasure anatomy showed me how to ask good questions, reach my audience, and consistently deliver a wildly popular message–that some women want more than penetrative sex from their male partners.

Inevitably, the men who attended my Dyke Tricks classes learned something about female sexual pleasure. The women in their lives thanked me with referrals, requests for advanced classes, and sometimes even flowers. And I learned how to motivate a target market.

 The Sexy Grammarian  is a small business owner who brings passion and marketing savvy to Private Sessions that help fellow entrepreneurs find the words to tell their story and sell their services. Get a free Private Session with the Sexy Grammarian now.
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Everything You Need To Write Your Social Media Content, You Can Learn From Sex: 4 Hot Tips

  1. It’s not the size of the boat. It’s the motion of the ocean. Nobody cares how long your blog posts are or even how often you post them. What counts is that your content schedule has a rhythm that’s right for you and your readers.
  2. It’s better to play with others than with yourself. Social Media is social. Engage, interact, comment, and respond.
  3. Lubrication helps. It’s easy to get uptight about what you’re posting and how you look out there, but remember to have fun too. Flirt, laugh, and play on the Internet to draw more followers and fans.
  4. Imagination trumps knowledge. Let your creativity drive when you’re engaging in social media. The art form is so new, there’s just not that much to know yet!
Sexy Grammar invites the writer in you to a turned on, engaged, and unapologetic creative life. We believe that sex and writing go hand in hand and that the creative process can be thrilling, pleasurable, and satisfying. Ready for your free Private Session?

Wicked Grounds: Where the Sex Geeks Write

This is a 5-star review

Wicked Grounds
289 8th St at Clementina
SoMa, San Francisco

If you’ve never spent time in the kink community, you might not expect it to be as geeky as it is. You might imagine the whips and chains party spaces to feel more like a beefcake gym than a campus study room. But anybody who’s spent any real time at a sex club or dungeon in this town knows that plenty of the players in our kink community are total brain-iacs: writers, scientists, educators, and health care researchers.

Don’t believe me? You don’t have to creep around in the shadows of a sex club to see this celebrated subculture in action. Go sit in a café, mind your own business, and soak up the friendly, sassy, study hall vibe at Wicked Grounds.

There’s no better place for such a gentle introduction to the world of kink than this  café/gallery/playspace/community center. The vibe is warm–and hot–just a teensy bit cruisey. The wifi works great, and there are plenty of people writing on laptops, so yes, you can also come to Wicked Grounds for my favorite café pastime: writing. Folks are studying here. My table is stable. And my cookie is fresh baked. The music is familiar and pleasant. The customer service is top notch.

Wicked Grounds welcomes anyone with an open mind to come on in and participate at whatever level makes you comfortable. Flirt with the adorable and knowledgeable baristas. Purchase a naughty birthday card. Take in an erotic painting. Get down on the floor and sip your coffee from a doggie bowl, you dirty little pig! You can dabble, or you can go all the way. Nobody’s going to judge you. Nobody cares.

Take yourself out to a cafe to write. It’s good for your writing and good for small businesses in your neighborhood too. This review has been cross posted on Yelp, where you can read all The Sexy Grammarian’s cafe reviews as well as reviews clients have written about our services.

How To Build A Social Media Strategy: 5 Tips For Businesses Getting Started

  1. We’re all experimenting. Even the bloggers and Facebook users who look like they know what they’re doing are just experimenting, so if you feel a little fumbly, remember that use of social media as a marketing tool is in its infancy. Don’t let anybody tell you there’s only one way to use Yelp or Pinterest. They haven’t seen your way yet.
  2. Get a teenager. I assumed my teenage intern would be able to fix my computer, but she surprised me by mentoring me in social media use as well. And it’s no wonder. The kids in their teen years today don’t see social media as a new way of communicating–they see it as the ordinary way of communicating. Your most extraordinary ideas for social media will spring from the mind of your nearest teenager.
  3. Be generous and polite. Participating in social media means participating in a conversation, and even if you’re new to social media, you’ve been practicing conversation since your toddler years. You know the rules: Listen. Attend to the exchange. Respond meaningfully. Use The Golden Rule. Wish more people would comment on your blog? How many blog comments have you posted today?
  4. Match your marketing goals to your social media tactics. What are your marketing goals, and how can social media help you achieve them? Twitter might be great for alerting your followers to a big sale, but you can’t use it to release your 500-word white paper. Match each social media tool you’re using with a goal from your marketing plan, and you’ll feel clearer about why you’re using social media in the first place.
  5. Have fun! Think of social media as a big cocktail party in the sky. The people drawing a crowd are the ones who look like they’re having a good time.

The Sexy Grammarian arouses entrepreneurs and professionals to build their own strategy, brand, social media, and marketing content with private sessions, intimate workshops, custom style guides, and free online lessons and tips, such as this tip about why your company’s name should not end with an s or this advice about how to be a sexy social media writer. And check out these useful tips for business owners from last year’s Small Business Week: How To Get Organized, How To Engage Your Social Media Community, How To Set Goals, and How To Become A Sought-After Speaker.

Network Like A Pro: 5 Hot Tips

Small Business Week is right around the corner, and organizers have planned some great events. Are you ready to network your heart out? Here’s the Sexy Grammar approach:

  1. Whom do you want to meet? I usually find the best solutions to my business conundrums in other people, so before I go out networking, I ask myself, “What does my business need right now?” Need a logo? You need to meet a talented graphic designer. Need an office space? You need to meet a good real estate agent. Go to the event looking for someone specific to help your business grow.
  2. Seek quality people, not quantities of people. It’s easy to meet a lot of people and hand out a lot of business cards at a networking event, but how many of those 30-second glad-hand moments turn into valuable business connections? Seek out one or two high quality connections, and you may find your next collaborator or mentor.
  3. “Have you met anyone interesting here?” It’s one of my favorite conversation starters at a networking event. Suddenly, your conversation partner becomes your co-conspirator. Mine the people you meet for the connections you both want to make.
  4. Streamline your follow-up. After the event, don’t let your stack of collected business cards become an object of follow-up guilt and misery. Instead, break down the stack into 3 groups: 1) people you really need, 2) people who really need you, and 3) people you’ll probably never see again. Write to the first group right away. Give the second group a chance to approach you first by putting them off a day or two. Send a polite but short note to the folks in the last group whenever you get around to it.
  5. Look your best. Don’t over-drink. Have fun. Just because the party has the word networking in front of it doesn’t mean the basic rules of party attendance don’t apply. Look great to feel confident. Have a soda between those free glasses of wine, and have some fun. It’s a party!

The Sexy Grammarian arouses entrepreneurs and professionals to build their own strategy, brand, social media, and marketing content with private sessions, intimate workshops, custom style guides, and free writing secrets such as this tip about why your company’s name should not end with an s or this advice about how to be a sexy social media writer. And check out these useful tips for business owners from last year’s Small Business Week: How To Get Organized, How To Engage Your Social Media Community, How To Set Goals, and How To Become A Sought-After Speaker.

Where the Professionals Work: Caffé Bianco

This is a 5-star review

39 Sutter St
San Francisco’s Financial District

Sometimes I like to hang out in the Financial District, land of the diagonal crosswalk, women who pair their corporate drag with sneakers, and men who still smoke cigars. When I’m here, I like to get lunch and a little writing done at Caffé Bianco.

This place feels like an old boys’ club hangout. The owner’s at the counter and has been for thirty years. Next door you can get your shoes shined. Suits huddle at tables, talking finance. I don’t know if they’ve got a wifi connection or many available electrical outlets, but nobody’s going to throw you out for opening your laptop either. People here are working, whether they’re puzzling a crossword on their lunch hours or sealing a mega deal with a venture capitalist.

I can get a pot of tea that’s properly brewed or a lovingly crafted espresso drink, and the lunch selection boasts hot pasta dishes, intriguing salads, and the usual sandwich fare, all at very reasonable prices.

I love the architecture too: the grand column in the middle of the seating area, the dark passage from Sutter to Market, and the great sunny widows, where I like to sit. When I want an even more serious focus in the air around me, I brave the treacherous stairs to the glamorous balcony, where the upper window, railing edge, and mirrored walls create an airy atmosphere that’s great for writing.

Take yourself out to a cafe to write. It’s good for your writing and good for small businesses in your neighborhood too. This review has been cross posted on Yelp, where you can read all The Sexy Grammarian’s cafe reviews as well as reviews clients have written about our services.

Get Ready for Small Business Week

 

In less than a month, San Francisco will celebrate Small Business Week, and if you’re in business for yourself or if you’re a leader in any small business endeavor, you owe it to yourself and the success of your company to attend.

Being your own boss can get lonely. I go to this event every year to meet my fellow small business owners because smart, savvy San Francisco small business people come out for this event and share their knowledge and enthusiasm generously.

According to the SF Small Business Week Committee, San Francisco’s is the largest local Small Business Week in the country with more than 4,000 attendees throughout the week. Thriving small businesses pump the heart of this great city, where, according to this month’s issue of 7×7 Magazine, 99% of our registered businesses have fewer than 100 employees.

So which events should you attend? Here’s my run-down:

Flavors of San Francisco $10 Admission
Monday, May 14, 2012, 5:30-7:30pm – Metreon
San Francisco Small Business Week kicks off with a gala reception in the City View Room at the newly remodeled  Metreon and features small bites from more than 30 local restaurants. Hot tip: I’ll see you there early. The food always runs out.

Board of Supervisors Small Business Award Ceremony FREE!
Tuesday, May 15, 2012, 3:30pm – City Hall
This is the sweetest awards ceremony ever! Go cheer for your local favorites while the Small Business Commission, the Mayor, and the Board of Supervisors honor one exceptional small business from each of San Francisco’s 11 districts.

San Francisco Small Business Conference FREE!
Wednesday, May 16, 2012, 8am-5pm – SFSU Downtown Campus
Leaders, mentors, and innovators from our city’s incredible Small Business community offer more than 50 free workshops at San Francisco State’s  Downtown Campus above the Westfield Mall. This event teems with people you need to meet, from the friendly and approachable presenters to your small business peers and competitors.

Hot tip: Take an inspiration break on the grand and secret rooftop terrace, above the mall’s massive glass and steal dome, where the city view should get your blood pumping.

I always make new friends at this event, and this year I’ll be live tweeting from the workshops. I’ve already signed up for these two:

Supercharge Your Facebook Marketing from 9:00 AM to 10:30 AM

Tapping into Tourism from 1:30 PM to 3:00 PM

Hot tip: See a workshop you’d like to attend but can’t? Leave a comment, and I’ll find another attendee to live tweet it for you!

MEGA Make Contact LGBT Mixer FREE!
Thursday, May 17 – SF LGBT Center
The Golden Gate Business Association,  San Francisco’s LGBT business networking organization, throws this annual networking affair featuring the city’s fine food and wine.

Hot tip: This is always a good party. Put on your drinking shoes.

SFEDA & San Francisco Small Business Week Mixer
Friday, May 18,  – 5:30PM – 7:30PM, Boothby Center
I’m glad to see this new Small Business Week event on the roster, hosted by the San Francisco Economic Development Alliance.

Hot tip: No host bar. Bring cash.

The Sexy Grammarian arouses entrepreneurs and professionals to build their own strategy, brand, social media, and marketing content with private sessions, intimate workshopscustom style guides, and free online lessons and tips, such as this tip about why your company’s name should not end with an s or this advice about how to be a sexy social media writer. And check out these useful tips for business owners from last year’s Small Business Week: How To Get Organized, How To Engage Your Social Media Community, How To Set Goals, and How To Become A Sought-After Speaker.